![]() However, with companies like Chairish, 1stdibs and, now, Reseat continuing to benefit from a dedicated consumer market, it might be time to think of secondhand devotees as potential new customers for your store. How the secondhand market continues to evolve is, at best, an educated guess. Blend old and new, just as your customers do in their homes. Tell the story of the older icons and offer suggestions for new pieces in your store that complement retro designs. Takeaway idea: Create a vintage furniture and décor pop-up shop within one area your store or as a part of your website if storage capacity allows. In fact, a sizeable number of consumers report that they consider their preferred home design style to be “eclectic,” an ideal mix-and-match demographic for new and vintage. But the model doesn’t have to be limited to secondhand Louis Vuitton or Gucci handbags. Pop-up shops selling vintage items - mostly high-end brands - within better apparel stores have been part of the retail scene for several years. The marketing message could make the difference in a sale for you versus one for a competitor that tells a stronger sustainable story. The secondhand category will always attract buyers looking for bargains or vintage icons, but a segment of the sustainable consumer market also wants new furnishings for home. Takeaway idea: Emphasize the sustainability stories of your manufacturing partners to attract customers who want to buy new, but who also want to support eco-friendly companies. Electronic waste + stool design = sustainable.Īlthough only one part of the Steelcase offering, these products illustrate commitment to the cause, a narrative likely to continue to increase in importance in the next decade, including for home furnishings consumers. Mattress waste + sofa design = sustainable. It is a free and lightweight menu bar utility for macOS (Version 10.10 and newer) that can prevent your Mac from entering sleep mode for a predefined duration or as long as it is activated. Also seen on the show floor was the Flex Perch stool collection, made of 70% recycled electronic waste. If they do make this commitment as they reach peak-earning and buying years, then it could be a seismic shift unlike any our industry has seen before.Īt NeoCon, Brandon noted that furniture powerhouse Steelcase showed a sofa made with 70% recycled foam from discarded mattresses and upholstered with recycled fabric. Perhaps one of the billion-dollar questions for the next decade is whether the next generation of consumers shopping the home furnishings category will draw a line in the sand and put their dollars behind their ideals. The home furnishings industry has been talking about sustainability for years, but developing strategies to support it that generate comparable profit margins continues to be a challenge. Think of it as an Etsy type of service for your local shoppers with transactional and delivery coordination left to the individual buyer and seller, but one that also positions you as a partner in sustainability while building your data base and interaction with potential repeat customers. Takeaway Idea: Develop a members-only resale page on your website that allows your customers to list the furniture they are ready to replace.
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